Become A Good Writer
Writing seems to be a double-edged sword these days. Some people LOVE to write, words flow from their fingertips like ink from a pen. Others hate to write. Writing is like trying to cook with peanut butter. Sometimes it’s a necessity, but it’s messy and such a pain.
If you’re looking for a way to improve your marketing skills, however, one great place to start is becoming a better writer.
Why Write?
You may be wondering why it’s important to become a good writer, and especially when you can hire companies like yours truly to write your website copy, blog posts and emails for you. But – the one important note is what while you can pay someone to do much of your copy writing for you, they don’t write EVERYTHING for you. You’re still responsible for your emails, signage, and even short memos. In the marketing world, all of this adds up. So it’s important that you practice your writing, no matter how much or little, goes out for official publication.
Writing is like Riding
It’s often been said that writing is like riding a bike. It gets easier and easier with practice, and often will become second nature. To become a better writer, you simply start with writing more. Practice writing your emails, or even blog posts. Don’t worry – you can still have someone edit them – but at least the practice of writing will help improve your skill. Find opportunities to write – whether it’s online or even a traditional letter. It’s sometimes hard to push yourself to try something new, but the more your write, the more you really will get better.
Write Feature Stories
A marketing tool that’s becoming more and more popular is writing feature stories. This means that you highlight a person, and their experience, rather than the facts. Tell a story. The rise of Facebook and Twitter has all of us in each other’s business these days, and the trend of writing is taking the same turn. Tell the story that’s happening beyond the front door. Dig deep not only to share information, but the emotions, feeling and impact that information has had on someone. Not only will this help your writing, but it will make your marketing efforts go further.
Put Writing in your Marketing Toolbox
As a small business, you’re constantly adding to your marketing toolbox. You need smart partnerships, a strong business plan, and many marketing tools to grow your business. While writing can often go overlooked, it’s one of the best ways to communicate your vision, and sell your business to potential customers and clients. As you set your goals and evaluate your marketing this year, make sure to make a place for writing and continue honing your skill.
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