Repeat Your Marketing
Can anyone else recite nearly every single word in Katy Perry’s song “Firework” yet? Or is it just me?
No matter what genre of music you prefer, just about every radio station has a similar plan when it comes to playing popular songs: repeat. It seems like just about every hour or so, radio stations will play certain songs so that listeners can hear the song they just tuned in to hear. The problem for those of us who leave the station playing constantly, however, is that we tend to hear the same songs over and over and over.
Learn to Repeat your Marketing Tactics
While we may become annoyed when it comes to radio play and favorite popular songs, there’s an important strategy hidden beyond all of those tunes that marketers must clue in on: the art of repeat. The stations play “Firework” and other songs so much because 1) people want to hear them, 2) people will come to know them 3) people request them. And while we eventually become annoyed, upon first hearing the song and learning the lyrics, we couldn’t get enough. This should be the goal of our marketing, too.
Repeat the Right Marketing stuff
We may not have a catchy hit song like “Firework” to market to our audiences, but we do have valuable information that if presented creatively, will eventually stick with our audience. They’ll seek out your business if you put yourself in front of your audience over and over. Info like your website address or phone number, or even your business name, is important to constantly repeat when it comes to marketing.
Some find a catchy jingle to help people remember a number, others find unique ways to display their web URL. But whatever it is, it’s important to find a way for your audience to know and remember you, and then find a way to repeat that over, and over, and over.
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