Can anyone else recite nearly every single word in Katy Perry’s song “Firework” yet? Or is it just me? No matter what genre of music you prefer, just about every radio station has a similar plan when it comes to playing popular songs: repeat. It seems like just about every hour or so, radio stations [...]
Filed under: Brand Management, Marketing Ideas, Online Marketing, Small Business, Uncategorized by danielle
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The other day, my husband and I were out to find a good, fast burger that tasted good, yet was affordable. After we ruled out all of the fast food places and nicer establishments where a tip would be required, we realized that we could go to Five Guys. Our History with Five Guys We [...]
Filed under: Brand Management, Marketing Ideas, Uncategorized by danielle
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As a new parent, I’ve become well introduced to many things this week. Before a few days ago, I had no idea that babies had their own brand of laundry detergent, that a pack of 1,000 wipes can go very quickly, and that if you don’t stop to burp the kiddo multiple times, you and [...]
Filed under: Brand Management, Marketing Ideas by danielle
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Appearing polished and consistent is important for any business, and sometimes, it can start with a single email. Emails provide many opportunities to not only communicate a message, but send an image of your business and your culture. While it seems silly, a single email can either make you or break you. A well-crafted, well-formatted [...]
Filed under: Brand Management, Email Marketing by danielle
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One of the most iconic figures in American culture just visited us a few nights ago on Christmas Eve. While Santa is a fun tradition for many families around the world, he’s also a trendsetter when it comes to marketing. As we close down the holidays, we thought it would be fun to look at [...]
Filed under: Brand Management, Marketing Ideas by danielle
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Over the years, the public relations field has gotten a bad rap. While it’s often seen as a tactic for covering up the truth, “spinning” the story, or projecting an image far from the truth – the essence of PR is still good, and very needed for any business. The reason all small businesses need [...]
Filed under: Brand Management, Social Media by danielle
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