I love stumbling upon a new, great blog. It’s like finding those hidden presents your parents stashed away for Christmas. The content, the design, the popularity – it’s such a thrill! Especially when the blog you’ve found has hundreds, or even thousands, of followers already – it has to be similiar to what the explorers [...]
Filed under: Online Marketing, Social Media by danielle
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Six Ideas for reaching Senior Citizens: 1. Direct Mail. The older generation continues to not only open their mail, but respond to what they receive. 2. Television Ads. While there are always exceptions to the rule, several older people continue to watch TV, especially the news, and do not have DVRs to fast foward through [...]
Filed under: Email Marketing, Marketing Ideas, Social Media by danielle
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We woke up this morning in Kansas City to about eight inches of snow that had fallen since yesterday. Being that I am from Wisconsin, snow invokes a lot of fun childhood memories for me. So I bundled up my two-and-a-half-year-old son and took him outside to play while I shoveled the driveway. After making [...]
Filed under: Online Marketing, Social Media, Web optimization by Amy Driver
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Over the years, the public relations field has gotten a bad rap. While it’s often seen as a tactic for covering up the truth, “spinning” the story, or projecting an image far from the truth – the essence of PR is still good, and very needed for any business. The reason all small businesses need [...]
Filed under: Brand Management, Social Media by danielle
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Out of all of the new social media websites out there, one of the most puzzling is Twitter. While there is much buzz about Twitter in society right now, here are a few guides to help you determine if your business should have a Twitter presence right now – or if it’s best to just [...]
Filed under: Social Media by danielle
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